research and strategy
Institutional positioning, audience and use-case research, information architecture and communication strategy.
PUBLIC SECTOR Government and Public Institutions
Giving public value
a clear voice.
Maintain a consistent, lasting identity across public information and service touchpoints.
For public institutions, cultural venues and universities, Qingmei Future connects brand research, visual identity, information design, wayfinding and digital interaction. The result is clearer institutional communication and services people can more easily understand and use.
Communicate project requirements ↗
Needs and Contexts
From institutional identity to public experience.
Institutional Identity and Cohesive Design
Clarify the institution's positioning, name and identity architecture, then establish rules for logos, wordmarks, color and applications so every department and touchpoint works from the same system.
Public Information & Knowledge Communication
Organizing specialist content into clear information hierarchies for annual reports, publications, exhibition materials and public communications.
Spatial & Digital Services
Across every visit, enquiry and transaction, we align wayfinding, service interfaces and digital entry points so information connects seamlessly with the on-site experience.
Related Work
A shared identity across diverse public settings.
National Stadium (Bird’s Nest) Souvenir Brand Identity
Visual identity and brand applications
China Science and Technology Museum ↗
Institutional visuals and cultural product applications
Urban Thinkers Program ↗
Visual system for an academic exchange program
Architecture photo credits
Bird's Nest: Peter23,Wikimedia Commons; China Science and Technology Museum: Jason Quinn,Wikimedia Commons. Both images are licensed under CC BY-SA 3.0 ; originals are unmodified and cropped to fit the page.
Other related work: annual reports for the former China Banking Regulatory Commission · China Search and Rescue Center · Red Cross organ donation. Full project archives are available by appointment.
PROJECT LIBRARY / More Work
Public value, realized across every setting.
From cultural venues to universities, from nonprofits to public information, every project below is drawn from our existing portfolio.
Cultural Venues & Public Spaces06 Projects
Wayfinding system
The Palace Museum
View project work and details
Wayfinding system
China National Archives of Publications and Culture
View project work and details
Wayfinding system
Beijing Science Center Wayfinding System Planning and Design
View project work and details
Logo & Visual Identity
World Expo Museum
View project work and details
Logo & Visual Identity
Shanghai World Expo
View project work and details
Publications and Information Design
National Aquatics Center Brochure
View project work and details
Universities & Academic Institutions05 Projects
Publications and Information Design
Tsinghua University Brand Guidelines
View project work and details
Publications and Information Design
Cheung Kong Graduate School of Business brochure
View project work and details
Logo & Visual Identity
Institute of Disaster Prevention Technology
View project work and details
Logo & Visual Identity
National Defense University Information Technology Department
View project work and details
Logo & Visual Identity
National Corporate Education Association
View project work and details
Nonprofits & Public Information04 Projects
Logo & Visual Identity
China Charity Federation
View project work and details
Logo & Visual Identity
China Women's Development Foundation
View project work and details
Logo & Visual Identity
Eurasia Fund
View project work and details
Publications and Information Design
China Anti-Doping Laboratory | Annual report design
View project work and details
Capabilities
Interdisciplinary capabilities, organized around the task at hand.
Identity & Communication
Logos and visual identity, annual reports and publications, exhibition graphics, cultural products and event systems.
Spatial & Digital
Wayfinding and environmental graphics, websites and interfaces, interactive experiences and service touchpoint guidelines.
Our Approach
Clear direction. Usable rules. Lasting results.
01 Understand the Brief
Clarify the institution's mandate, audiences, project background and existing materials.
02 Establish the Rules
Define the identity logic, information hierarchy and shared standards across all media.
03 Test in Context
Review legibility, recognition and usability through physical samples, pages and on-site prototypes.
04 Deliver & Sustain
Provide design files, application templates and usage guidelines within the agreed scope, so in-house teams can carry the work forward.
Public institutions and universities are welcome to write to us or visit.
Tell us about your institution, the current brief, the application scenarios involved and your timeline, and together we'll define the scope of work and deliverables.
Contact Qingmei Future ↗400-629-1588
INDUSTRY PRACTICE Industry topics
Public information and service touchpoints
Keeping institutional image, public information and service touchpoints consistent and sustainable, so every user can read, understand and act.