From Concept to Mass Production
End-to-end solutions from user research and prototyping to mass production, with every design decision balancing experience and manufacturability.
Explore industrial design concepts ↓INDUSTRIAL DESIGN / CONCEPT EXPLORATIONS
Ideas made tangible.
From smart devices to mobility, explore product form, structure and the situations in which people use them. These images present design concepts for discussion and development.
01 / CONCEPT
Smart projector
Exploring a compact product form that fits naturally into the home.
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02 / CONCEPT
Air purifier
Exploring proportions, details and a family language for the home.
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03 / CONCEPT
Robot vacuum
Exploring product form and everyday cleaning experiences.
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04 / CONCEPT
Electric scooter
Exploring form and structure for lightweight urban mobility.
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05 / CONCEPT
Delivery robot
Exploring device form and context for mobile delivery.
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06 / CONCEPT
Mixed reality headset
Exploring form, wearability and a product family for immersive devices.
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07 / CONCEPT
Electric bicycle
Exploring frame proportions, details and the riding experience.
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08 / CONCEPT
Camera drone
Exploring the form and structure of an aerial imaging device.
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09 / CONCEPT
Mobility chair
Exploring seating, operation and environments for assisted mobility.
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More form and structure studies
Have a product idea to explore?
Start a conversation ↗Core Strengths
Designed for Real-World Production
We assess concepts against materials, structure, process and supply-chain constraints during design, and validate them through prototypes and close engineering collaboration.
Validated Against Real Use
From ergonomics to interaction logic, we prototype and test around target users' real tasks, refining the design through observation and feedback.
End-to-End Control
Our team of designers, engineers and CMF specialists continuously checks design intent against production realities, from first sketch to tooling.
Our Process: From Research to Production
From insight to production line, manufacturability is validated step by step. The timeline below is indicative; final scheduling depends on product complexity and engineering conditions.
What each step holds to
- 01
Research
Go to the site and watch real use. Data confirms what we have already seen.
- 02
Define
Reduce the problem to one sentence we can act on. If it can't be written, drawing doesn't start.
- 03
Form
Sketch, clay and foam move together. Form is how structure becomes visible.
- 04
CMF
Material and finish decide how it feels. Anodising, coatings, fabric and seams are tested by hand before drawings close.
- 05
Engineering
Sit at one table with structure, tooling and supply chain. A design that can't be made is only a rendering.
- 06
Production
Stay until the first good part comes off the line. Tolerance, takt, packaging, disassembly and recycling are design too.
Xiaomi speaker
Xiaomi Smart Speaker Pro
First-run production yield
Lower Costs
User satisfaction
NIO
NIO ET7 Interior System
User satisfaction
Reduction in fatigue
Cost increase
ideal car
Li Auto L9 Smart Cabin
Mode switching
Increase in usage
Net Promoter Score (NPS)
Smartwatch
Wearables · 2024
Drone
Aviation · 2024
Smart Refrigerator
Home · 2024
Foldable Phone
Mobile · 2024
Air Purifier
Home · 2024
EV Interior
Automotive 2024
Smart Cabin
Automotive 2024
Robot Vacuum
Robotics 2024
Cordless Vacuum
Home · 2024
Electric Scooter
Mobility · 2024
Wet & Dry Floor Cleaner
Home · 2024
HMI Design
Automotive 2024
“Production yield exceeded our expectations.”
“A design team that truly understands manufacturing.”
“A marked improvement in user satisfaction.”
Services
Industrial Product Design
8-week deliveryAn end-to-end process spanning user research, structural design and CMF, with 95%+ first-run yield, 98% design fidelity and three rounds of physical prototype validation.
User Experience Research
200+ testsErgonomic, usability and long-term tracking studies. Every insight is quantifiable and verifiable, and 90% of issues are caught at the prototype stage.
CMF Design
Material InnovationSystematic color, material and finish (CMF) design, backed by a 3,000+ sample library and partnerships with 20+ global suppliers, elevating quality without adding cost.
DFM Optimization
25% cost reductionDesign for manufacturability, with tooling, process and assembly considered from the concept stage. Drawing on 80+ projects, we shorten development cycles by 30%.
Rapid Prototyping
72 HoursOur in-house 3D printing facility supports SLA, SLS, CNC and more, taking models to physical parts in 72 hours for rapid iteration.
Production Support
End-to-end follow-throughTechnical support from tooling to first production run, with on-site engineers resolving issues on the factory floor to ensure 100% design realization and 95%+ yield.
Core Team
Chen Gongye
Creative Director / Founder
“Good industrial design is invisible. People remember the experience, not the design itself.”
Former Director of Industrial Design at Huawei with 15 years of experience. Has led 80+ mass-production projects and won Red Dot: Best of the Best and iF Gold Awards.
Li Jiegou
Director of Structural Engineering
“For every line a designer draws, an engineer has to know whether it can be made, how, and at what cost.”
Former structural engineer at Xiaomi with 12 years of experience. Expert in injection molding, die casting and stamping, cutting production costs by an average of 25%.
Wang CMF
CMF Design Director
“Material is the first conversation between a product and its user. Touch, texture, temperature: these are the true essence of refinement.”
Royal College of Art graduate with 10 years of CMF experience. Partners with leading global material suppliers and has developed 20+ patented processes.
Zhao Yongyan
Director of User Research
“Users won’t tell you what they want, but their behavior will. Observation matters more than asking.”
PhD in Human–Computer Interaction with 8 years of user research experience. Specializes in ergonomics and biometric monitoring, and has led validation for 200+ products.