Users as sales force
Non-advertising-driven communities with improved conversion rates 300%
1,000 deep users are worth more than 100,000 casual followers
We believe
The future of marketing is not advertising
But building real relationships
Not persuading users to buy
But making users into friends
Friends will speak for you
Traditional marketing is dead
Current challenges
Traffic gets more expensive
Last year: ¥50 per acquisition
This year: ¥200 per acquisition
ROI continues to decline
Users leave after viewing
Repeat purchase rate below 10%
Churn within 3 months
Unable to build long-term relationships
No one believes ads
¥1M in ads
Can't compete with one friend's recommendation
Trust crisis deepens
The community answer
Users sell for you
1,000 true fans actively sharing
Acquisition cost reduced 80%
Conversion rate up 5×
Relationships last a lifetime
Customer lifetime value
Rises from ¥500 to ¥3,000
Repeat purchase rate reaches 65%
Word-of-mouth spreads naturally
Every 10 users
Bring 3 new users
Achieve exponential growth
Our approach
Find the right people
Identify core user groups who genuinely align with brand values and have deep engagement intent.
- Precise user profiling and analysis
- Seed user screening mechanism
- Tiered Engagement Strategy
Deliver Value
Reward members with exclusive content, dedicated services and priority access.
- Exclusive Content Development
- Membership Benefits Design
- Value Ladder Design
Build Connections
Help members connect and build relationships that create network effects.
- Icebreaker Design
- Interest Group Development
- Online and Offline Event Planning
Ongoing Operations
Create a regular program of activities and interactions with a personal touch.
- Content Calendar Planning
- Interaction Design
- Data-Informed Refinement
Inspire Advocacy
Turn satisfied customers into brand advocates.
- Referral Program Design
- Incentive Program Development
- Shareable Content Planning
Generate Revenue
Create sustainable value through diverse revenue streams.
- Monetization Strategy
- Conversion Funnel Optimization
- Commercial Performance Tracking
The Numbers Speak
Real Success Stories
From Buying Courses to Actively Learning
An online education platform used learning communities to raise course completion from 38% to 82%. Individual learners became a connected network, holding one another accountable and progressing together.
Learners began sharing insights and holding one another accountable. One learner said that seeing the group's progress provided a powerful incentive to keep going. It created an atmosphere that five years of product improvements had never achieved.
From Selling Products to Supporting Parents
Through carefully managed communities, a mother and baby brand built customer relationships rooted in trust. Members shared parenting advice, offered emotional support and met in person, creating a space that extended beyond transactions.
Customers began recommending the brand and contributing product feedback. One member said the community understood her needs better than she had expected. Advertising alone could not have built that level of trust.
What Our Clients Say
“Qingmei Future helped us build a real customer community. Every month, members now organize their own meetups.”
“Acquisition costs fell by 70%, while customer quality improved. Customers acquired through the community are five times more loyal than those from other channels.”
“Our customers actively refer new ones. Today, 30% of new customers come through existing customer referrals.”
FAQs
Is community marketing right for my industry? +
How long does it take to build a community? +
Is community management expensive? +
How do you measure community marketing performance? +
METHODS & QUESTIONS
Community & Service Experience · Where We Start
Drawing on our service overviews and project materials, the topics below explain what to prepare, how the work unfolds and how we collaborate.