T-Super
Fan Club
More than a membership. A mark of belonging.
Turn 90 million high-value users into an entertainment community that spans every touchpoint.
Insights and Context
Why a Black Card? The data shows that high-value users prize“exclusive experiences”over simple savings. A strong sense of identity drives a 3.2-fold increase in renewal rates.
A sense of belonging > price discounts
Users with a strong sense of belonging renew at far higher rates than other users. We are designing more than a membership; we are shaping a way of life.
Three-tier benefits system
Distinctive benefits that build a sense of belonging.
Exclusive privileges for high-value members.
- checkTop-tier benefits across every business line
- checkQuarterly private cinema screenings
- checkExclusive visits with stars and producers
- checkEarly access to new game releases
FanArt Creation Competition
Invite members to create new work inspired by Tencent IP. The top three entries will be featured inHonor of Kingsskins. Your creativity will do more than get noticed; it will become part of the collection.
Rapid Rollout
Agile development, with iterations every two weeks.
Projected Metrics
RELATED PROJECTS
