The China Anti-Doping Center is one of Asia's most authoritative sports science testing institutions, with a long record of anti-doping testing for the Olympic Games, the Asian Games and numerous other international events.
We designed its annual report, aiming to convey its expertise and authority in sports science through a rigorous, modern and international visual system.
The design concept, “The Order of Science, the Power of Fairness,” unites the spirit of sport with the spirit of research, turning the annual report into a visual calling card for an authoritative institution.
design challenge
The core challenges: Complex information structure—the report spans testing data, research findings, international cooperation, and policy and regulation; High technical specialization—the visuals had to convey scientific accuracy while suiting the reading habits of international audiences; A delicate tone—rigorous and authoritative, yet contemporary and visually engaging. The design had to strike a precise balance between reason and emotion, data and imagery—making science the language of design.
Strategy and philosophy
The design is based on the core concept of "beauty of structure and wisdom for the future". We translate the technical logic of HNA Cloud into a visual order language, and build a "readable data aesthetics" through modular structures, geometric grids, and hierarchical changes in information levels. The main colors are dark blue and silver gray, symbolizing rationality and trust in technology; the font selection emphasizes geometry and information density, making the visual rhythm consistent with the brand's technical attributes. The overall strategy is to make technology perceptible: design not only conveys information, but also expresses the company's intelligent thinking through structure and materials.
Design presentation
Cover: an abstract composition of molecular structures and flowing lines evokes the relationship between testing science and human movement, paired with cool gradients and a metallic logo to convey authority and a forward-looking spirit. Chapter structure: four modules—“Testing Data — Research Findings — Collaborative Projects — Future Outlook”—make the report's logic clear. Layout: an international publishing-grade 12-column grid with side-by-side Chinese and English text ensures readability and professional completeness. Charts: unified visualization guidelines for line, ring, proportion and relationship charts keep the style consistent. Print: matte lamination with spot UV on the cover; heavyweight matte art paper inside for precise lines and data. The result is rational, clear and credible—scientific rigor and athletic power coexisting in one design.
Achievements and Impact
Once complete, the annual report became a key outward-facing communication vehicle for the China Anti-Doping Center. Its international visual language and infographic system were recognized by international sports organizations and used at numerous international conferences and exchanges. The project transformed a “testing agency report” into a “science brand publication,” giving the brand a more modern, international and professional image.