A brand partner for Chinese enterprises
Our founding team is rooted in the art academy tradition · Founded in Beijing, 2003
Selected clients
and institutions
SELECTED WORK
See how brands take shape
EXPERIENCE / Track Record
Practice built across industries.
National Projects
Beijing Olympics design workShanghai World Expo design workand Guangzhou Asian Games — related design workNational Stadium (Bird’s Nest) · Visual IdentityChina Science and Technology Museum · Visual Identity
Milestones
2003—2024- 2003
Founded in Beijing
In 2003, a group of art school graduates shared a belief: brand is a company’s most underestimated asset.
- 2004
International Design Competitions
Shanghai World Expo logo competition: first place in the Excellence Award category among 8,568 entries
- 2008
Beijing Olympics design work
Design work related to the Beijing Olympic Games
- 2010
World Expo and Asian Games design work
Design work related to the Shanghai World Expo and Guangzhou Asian Games
- 2024
Exploring new practice in AI and branding
Hosted the AI marketing forum at the ROI Festival; organized a visit by 30 Chinese brand CMOs to explore the US marketing technology ecosystem
OUR CAPABILITIES
One interdisciplinary team,four capability groups, 20 modules
Four capability groups and 20 modules connect research, strategy and implementation.
Strategy & Positioning
Research the problem. Clarify the brand direction.
AI Applications
Connect creative work with intelligent workflows.
Visual & Product Design
Align identity, communication and product experience.
Digital, Space & Services
Connect digital and physical touchpoints.
BRAND PARTNER FOR CHINESE ENTERPRISES / BRAND SYSTEM
In 2003, a group of art school graduates shared a belief: brand is a company’s most underestimated asset.
With brand assets at its core, Qingmei Future coordinates brand strategy, industrial design, visual identity, wayfinding and digital interaction for businesses, public institutions and universities.
Explore brand system development
Insights
Understand the needs behind the data
Identify needs and opportunities to inform brand decisions.
View related projects
Brand Strategy
Find a long-term position for brand growth
Clarify positioning and architecture to establish brand direction.
View related projects
Brand Positioning
Build recognition. Make choice easier.
Define distinctive value and establish market understanding.
View related projects
Corporate Culture
Turn shared values into organizational capability
Translate shared beliefs into organizational behavior.
View related projects
AIGC Creative
Use AI to expand content and imagination
Develop a creative direction from the brand brief. Combine large models and generative tools to explore copy, visuals and scripts while preserving brand character.
View related projects
AIGC Brand Films
Express the brand through film
Develop scripts and storyboards from the brand narrative. Combine people, settings and audiovisual rhythm with filming or AIGC production and editing for launches, campaigns and internal communication.
View related projects
AIGC Industrial Design
Explore future product forms with AI
Use generative design to explore product form and structure around brand character and use cases, considering materials and manufacturing to balance aesthetics, function and feasibility.
View related projects
Logo Design
A brand symbol recognized at a glance
Expand creative expression with generative tools.
View related projects
Packaging Design
Packaging that stands out at first sight
Connect brand recognition with product experience.
View related projects
Industrial Design
Distinctive, considered and easy to use
Coordinate product function, form and experience.
View related projects
Website Design & Development
A website that communicates and converts
Present the brand and business clearly online.
View related projects
Publication Design
Tell the story in one publication
Organize the brand narrative through content and layout.
View related projects
Environmental Wayfinding
Clear paths. More accessible spaces.
Align information and spatial experience.
View related projects
AI Marketing
Accelerate content and conversion with AI
Coordinate content production and marketing workflows.
View related projects
Public Relations
Use AI to understand public response
Organize corporate narratives and public communication.
View related projects
Community Marketing
Build communities and lasting advocacy
Sustain meaningful participation.
View related projects
Digital Marketing
Connect brand impact and performance
Bring together channels, content and user feedback.
View related projects
Interactive Marketing
Invite users to participate
Create participation around brand themes through H5 pages, mini programs, interactive websites and physical installations, using feedback to inform future marketing decisions.
View related projects
Understanding industries. Building brands.
Government and Public Institutions
Maintain a consistent, lasting identity across public information and service touchpoints.
View public institution projects
Artificial Intelligence
Making technology understandable and products distinctive.
Examples: Beijing Academy of Artificial Intelligence · Hanvon Technology · CYBERBAYExplore industry & projects
Technology
Supporting business expansion and stronger digital experiences.
Examples: Huawei · Xiaomi · iQIYI · China Broadcasting NetworkExplore industry & projects
Healthcare
Building credible brands and professional service experiences.
Examples: Tong Ren Tang · JD Health · Wantai BioPharmExplore industry & projects
Finance
Connecting institutional identity, information and service touchpoints.
Examples: Bank of China · ICBC Future Finance · Huatai InsuranceExplore industry & projects
Automotive
Connecting corporate brands, vehicles and user experiences.
Examples: NIO · Li Auto · DaimlerChryslerExplore industry & projects
International Projects
Coordinating cross-cultural expression and project delivery around markets, languages and brand touchpoints.
Examples: overseas brand books for PetroChina, CRRC and CNNCExplore international projectsCORE SERVICES / SERVICE OPTIONS
Brand strategy, AI marketingand integrated implementation
In the AI era:brand strategy & positioning
Service value:Clarify brand direction and communicate the enterprise's value.
Who it serves, deliverables & timing
- Who it serves
- Large enterprises pursuing AI transformation, business upgrades, brand integration or international expansion.
- Core deliverables
- Industry, competition and current brand research
- Brand positioning, value proposition and architecture
- Corporate and product narratives and expression guidelines
- Leadership alignment workshops and implementation roadmap
- Indicative timing
- 3–6 months
AI content &marketing collaboration
Service value:Integrate AI into content production and multi-channel collaboration.
Who it serves, deliverables & timing
- Who it serves
- Enterprises with an established brand direction that need ongoing content production, consistent expression and stronger marketing coordination.
- Core deliverables
- Brand content strategy and AIGC creative guidelines
- Workflows for copy, visuals, film and marketing materials
- AI tool training and practical team workshops
- Performance measures, review processes and optimization recommendations
- Indicative timing
- 2–3 months
Brand Anchor Engineering®｜Brand systems & integrated implementation
Service value:Implement strategy across visual, product, digital and spatial touchpoints.
Who it serves, deliverables & timing
- Who it serves
- Enterprises undertaking group brand integration, a comprehensive rebrand, a new business brand or international expansion.
- Core deliverables
- Brand strategy, positioning and identity systems
- Logo, visual identity, packaging and brand publications
- Website interfaces, wayfinding and key touchpoint design
- Brand asset standards and ongoing application support
- Indicative timing
- 6–12 months; annual partnerships available
BRAND ANCHOR / ENGINEERING SYSTEM
Brand Anchor
Engineering System®
Move from experience-led growth to a systematic approach.
Explore the complete framework
Collaboration on brand development for large organisations
Collaboration from strategy to design applications
Supporting large enterprises in brand development and long-term collaboration since 2003.
The creative foundations behind 18 awards
Creative work with practical impact
We believe creative work should connect with people and create business value. Our 18 international awards reflect a lasting commitment to creative quality and understanding our clients' business objectives.
Through every shift in marketing
From traditional to digital, from creative to intelligent
Continuously exploring the connection between brands and technology, from traditional communication to digital experience.
PERSPECTIVES / RESEARCH & THINKING
Projects for 800+ companies, all numbered and archived
The challenges, decisions, deliverables and results. Complete records, available by appointment.
INNOVATION LAB Innovation Lab
Innovation Lab: New Possibilities Across Disciplines
Interdisciplinary research and project practice in AI, aerospace, robotics, energy, hospitality and industrial design.
EXPLORE / Insights and Work
Start with a question.Connect industries, capabilities and projects.
Explore our work, understand industry challenges and find an approach that fits your needs.
Studying business. Understanding change.
Connect research and design practice through brand collaboration, AI applications and service experience.
An observation from long-term practiceBrand problems often arise not within a single discipline, butat the seams between disciplines.
AI is reducing execution costs within individual disciplines, increasing the value of coordination between them.
Academic and Industry Exchange
MIT × Tsinghua “City Thinkers Program”
Visual system design
ROI Festival AI Marketing Forum
Hosted
US Marketing Technology Study Visit for Chinese Brand CMOs
Organized a visit by 30 Chinese brand CMOs to explore the US marketing technology ecosystem
AI & MarketingOrganizing AI marketing as a content engine
Connect business needs, content assets and team collaboration through an ongoing process of briefing, generation, review and feedback.
Brand ExperienceUse the same promise from online to on-site
Connect online promises with on-site service through shared information and handoffs that create a continuous customer experience.
Brand CollaborationA partner brief needs clear boundaries
Define objectives, expression boundaries and delivery requirements so partners share the same starting point and understand how creative decisions translate into implementation.