Digital Marketing
Content, social, search and paid media—connected through a unified data framework.
Content
Define a consistent core message, then adapt it for social, search and in-feed advertising.
Paid Media
Track spend, visits and conversions separately for search and in-feed advertising.
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Xiaohongshu
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SPARKLE DAY 618
Blossoms at Both Ends
VIVERE
The 5-Second Decision
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DIGITAL MARKETING / OUR APPROACH
Connecting research, content and channels
for sustained marketing collaboration.
Starting with business objectives and audience research, we coordinate content, design and communications, using consistent data tracking to support performance reviews. Our strategy, visual design, digital experience and marketing teams work together to bring the brand’s direction to life across specific touchpoints.
Six Stages of Delivery
We organize work around objectives, resources and project stages. The decisions and deliverables from each stage guide the execution that follows.
- 01
Defining Objectives and Audiences
Align business priorities, brand objectives and key audiences. Identify the perceptions, behaviors and service interactions to influence, and establish shared, actionable goals.
Stage Deliverables
Objective brief, audience hypotheses, key touchpoints and metrics - 02
Content and Creative Framework
Translate brand positioning into core messages, content themes and visual guidelines. Adapt assets to each channel’s context, supported by clear review and version-control processes.
Stage Deliverables
Content theme matrix, creative directions, asset guidelines and publishing plan - 03
Channel and Touchpoint Coordination
Connect the website, social media, search, in-feed advertising and offline services. Define each channel’s role, how messaging carries across touchpoints and how teams share responsibilities.
Stage Deliverables
Channel coordination plan, landing page recommendations, and team responsibilities - 04
Pilot Testing and Controlled Comparisons
Start with a manageable pilot. Set clear controls for creative, audience segments, or landing pages, with a consistent testing period and approach to recording results.
Stage Deliverables
Pilot plan, test variants, test records, and interim findings - 05
Data Tracking and Review
Track spend, reach, visits, and conversions using consistent definitions. Draw on user feedback to identify issues and inform content and channel adjustments for the next phase.
Stage Deliverables
Data tracking templates, interim reviews, and a list of recommended improvements - 06
Building Assets and Improving Over Time
Add effective content, design components, and practical learnings to the brand asset library. Develop reusable templates and collaboration guidelines to support ongoing marketing.
Stage Deliverables
Asset and template library, usage guidelines, and a plan for the next phase
A Clear Process. Tangible Deliverables.
Deliverables are agreed at the start of each project, shaped around business needs to provide content and working guidelines teams can continue to use.
Research and Marketing Roadmap
Business and audience assessment, core brand messaging, objectives for each phase, channel roles, and implementation priorities.
Content and Asset Plan
Content themes, creative direction, visual approach, channel-specific assets, review requirements, and publishing schedule.
Channel and Touchpoint Execution Plan
Messaging continuity across channels, website and landing page recommendations, online-to-offline handoffs, and team responsibilities.
Data Tracking and Optimization Recommendations
Metric definitions, pilot and control records, interim reviews, asset organization, and priorities for further improvement.
Agree on Measures Before Assessing Results
Track communications, website visits, and business responses separately, so that impressions or clicks alone are not treated as business outcomes.
| Dimension | What We Track | Decisions Supported |
|---|---|---|
| Reach & Distribution | Channel spend, qualified reach, content engagement and asset performance. | Compare where content and channels work best, and reallocate resources accordingly. |
| Visits & Experience | Traffic sources, page visits, key actions and user feedback. | Identify gaps in information flow, page content or interaction design. |
| Leads & Conversion | Qualified inquiries, bookings, sign-ups and other agreed business actions. | Assess whether audience fit, touchpoint follow-through and service handoffs need improvement. |
| Assets & Collaboration | Asset reuse, production and review workflows, version consistency and team feedback. | Refine brand guidelines and ways of working to reduce duplicated effort. |
Metrics are defined according to project objectives, available data, and agreed reporting periods. For data held in business systems, the client and project team agree on what will be recorded and how it may be used.
Explore Related Approaches
Explore key questions in marketing execution through three perspectives: content production, channel communication, and customer decision-making.
Turn Traffic into Measurable Business Results
400-629-1588Connecting industry expertise with project needs.
Explore industries, service applications and international projects shaped around the brand and experience needs of large enterprises.