Multiple businesses—how do you create a unified identity?
Structure the brand architecture and clarify the relationship between group and business units.
Brand Partner for ChinaBrand Anchor
BRAND ANCHOR ENGINEERING
Brand Anchor
Program®
One direction, guiding every move the brand makes.
Move from experience-led growth to a systematic approach.
THE SHARED DIRECTION
A Unified
Brand Strategy Anchor
Brand Strategy Anchor
From consensus, to expression, to sustained action.
ONE ANCHOR, THREE STAGES
Three steps that connect direction with action.
Diagnosis builds consensus. Design builds assets. Growth proves the direction.
01 / DIAGNOSE
Anchor DiagnosisClarify the direction.
Starting from business goals and industry research, we define the position the brand should own.
This stage begins by answering
Over the next 3–5 years, what strategic position should the brand hold in people's minds?
Deliverables
- "Brand Anchor Diagnostic Report"
- "One Sentence Brand Positioning"
- "Brand Opportunity Map"
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Work content
- Industry and competitive product landscape analysis
- User mind and behavior data insights
- Brand value proposition review
- One sentence brand positioning statement
- High-Level Consensus Workshop
deliver output
- "Brand Anchor Diagnostic Report"
- "One Sentence Brand Positioning"
- "Brand Opportunity Map"
02 / DESIGN
Anchor DesignMake the direction visible.
Consistent identity, content and touchpoint design that make the brand visible, understandable and memorable.
This stage begins by answering
How can different businesses, teams and touchpoints all express one brand?
Deliverables
- "Brand Visual Anchor System"
- "Full Contact Application Specifications"
- "AIGC Visual Template Library"
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Work content
- Brand naming and slogan
- LOGO & VI visual identification system
- Packaging system and shelf identity design
- Official website / product UI / brochure / guide and other full-touch design
- AIGC visual asset library, promotional video and KV templates
deliver output
- "Brand Visual Anchor System"
- "Full Contact Application Specifications"
- "AIGC Visual Template Library"
03 / ACTIVATE
Anchor GrowthSustain effective action.
AI-powered content and marketing alignment, with continuous review against brand and business metrics.
This stage begins by answering
How do you align content, channels, and teams around a shared direction?
Deliverables
- "AI Marketing Growth Strategy"
- "Quarterly Content and Delivery Plan"
- "Brand & Business Indicators Dashboard"
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Work content
- AI-driven content planning and production
- Digital marketing and delivery strategy (search, information flow, etc.)
- Demographic segmentation and creative version A/B testing
- Community/private domain operation mechanism and repurchase design
- Brand and business dual-dimension monitoring dashboard and review mechanism
deliver output
- "AI Marketing Growth Strategy"
- "Quarterly Content and Delivery Plan"
- "Brand & Business Indicators Dashboard"
BUSINESS CONTEXT
Start with the change already happening inside your organization.
The business has evolved—how does the brand catch up?
Revisit positioning and update identity and key touchpoints.
Entering new markets—how do you communicate clearly?
Align target market, brand narrative, and local touchpoints.
Project scope, phases, and deliverables are defined together based on your real business challenges.
FROM STRATEGY TO TOUCHPOINTS
Turn strategy
into real touchpoints.
From brand identity to specific applications—explore our design practice.
Explore Our Work
Brand Visual Identity & ApplicationsBank of China↗
Brand Partner for China
Before your next brand move,
find a shared direction first.
Bring your business goals and current challenges, and start a conversation with us.