Infinite Creation
Built for the Next Internet
An AI-powered platform for building virtual worlds, enabling every creator to develop valuable digital assets and help shape a decentralized creator economy. Your creativity is the foundation of Tencent's metaverse.
Product Key Visual — The Boundless Possibilities of Metaverse Creation
The Challenges and Opportunities
Over 1 billion users, yet limited deep engagement. Tencent needed an emotional connection that would embody its ambition for the future and its leadership in technology.
Declining User Motivation
A vast user base lacked meaningful incentives to create work with lasting value.
Limited Premium Positioning
Strong technical capabilities, yet no compelling emotional connection to its vision of the future.
Barriers to Monetization
Creators struggled to turn ideas into sustainable income.
Core Insight: From Users to Co-Creators
| Core Challenge | Tencent Solution | Key Value |
|---|---|---|
| Lack of Belonging | Ownership verified on the Guanghe Chain blockchain, turning every trace of creation into a permanent digital collectible. | Tangible Value |
| High Barrier to Creation | GPT-TX text-to-3D: complex creation simplified to 'enter a keyword' | AI-Assisted Creation |
| Monetization Challenges | Top works integrated directly into leading IPs including Honor of Kings and Peacekeeper Elite | High-Value Ecosystem Reinvestment |
The Future of Creativity: AI + UGC
Four core features lower barriers to creation and unlock limitless possibilities.
Product Interface — AI-Assisted Creation Workspace
Instant AI Character Generation
Combine keywords with mood-based color palettes to generate high-fidelity 3D avatars in real time with the GPT-Vision engine, with support for AI motion capture and customizable micro-expressions.
⚡ Generation Speed
Rendered in 3–5 Seconds
🎨 Detail Level
Next-Generation Detail
AI-Assisted Scriptwriting
A drag-and-drop storyboard integrates GPT-TX scriptwriting tools to generate branching storylines and draft dialog, making it easy to create short interactive stories with multiple endings.
📝 Branching Narratives
Support for Multiple Endings
🎬 Visual Editing
Drag-and-Drop Interface
Seamless Asset Interoperability
Import external 3D models for automatic optimization. All creative assets use UE5 Nanite technology to deliver next-generation rendering quality.
🔄 Supported Formats
FBX/OBJ/GLTF
⚙️ Automatic Optimization
Intelligent LOD Generation
Co-Create with Leading IP
Regular access to Tencent's leading IP includes official asset packs. Users can help expand established fictional worlds, with outstanding work eligible for licensing or acquisition by the IP owner.
🎮 IP Partnerships
Honor of Kings / Game for Peace
💰 Revenue Share
Up to Seven Figures
Powered by Technology: Our Tech Stack
Engine Foundation
Unreal Engine 5
+ Nanite Technology
Compute Infrastructure
Tencent Cloud XR
Dynamic Scaling
Core Algorithms
Proprietary GPT-TX
Text-to-3D Generation
Securing Creative Value
Guanghe Chain Blockchain
Digital Copyright Protection
Community Highlights
Discover outstanding work from creators around the world—and explore the limitless possibilities of the metaverse.
Creator: @ZhangSan | Work: Cyberpunk City | Views: 1,234,567
Future City — @User01
Virtual Concert Hall — @User02
Interstellar Exhibition Hall — @User03
A Creator Economy Built for Sustainable Growth
An end-to-end marketplace for virtual assets, turning creative value into real income.
: 1920×1080px | Infographic
The Creator Economy: A Complete Cycle from Creation to Monetization
Three Revenue Streams for Creators
1. High-Value Platform Rewards
Top-ranked creations become skins in Honor of Kings or Game for Peace, earning creators seven-figure revenue shares.
Growth Driver:Reach + IP Value
2. Digital Asset Trading
Trade avatars, environments, and virtual items freely in an integrated NFT marketplace powered by Guanghe Chain.
Growth Driver:Secondary-Market Revenue
3. Commercial Brand Licensing
License standout assets for commercial use by brands within and beyond the Tencent ecosystem.
Growth Driver:B2B Partnerships
Creator Success Stories
Li Ming — 3D Environment Designer
"Nayuki adopted my virtual showroom design, earning me RMB 150,000 in licensing fees in the first month alone."
Wang Fang — Virtual Character Creator
"The virtual idol I created generated over RMB 500,000 in NFT trading volume, giving me financial freedom."
Platform Business Model
SaaS / Subscriptions
Creator Pro
Premium Assets · Watermark-Free Exports
Dedicated Compute Packages
B2B Partnerships
Premium Brand Partnerships
Co-Created 3D Concept Showrooms
Custom Virtual Items
Paid Compute
Advanced GPT-TX Compute Packages
Rapid Generation of Complex Models
Pay-as-You-Go Pricing
Key Metrics and Implementation Plan
North Star Metrics (NSM)
Measures tool engagement and core creative output
Measures product experience and sense of community
Measures reach beyond the core audience (#MyVirtualAvatar)
Launch Amplification Strategy
🎯 Lead with Top Talent
Invite 20 leading virtual idols to join at launch, then drive traffic with a KOL leaderboard challenge.
🌟 Reach New Audiences
Partner with Nayuki on a co-branded "Genesis Special" drink with QR-coded cup sleeves, connecting online and offline experiences.
Product Roadmap — The Complete Timeline from Kickoff to Evaluation
Implementation Roadmap
| Phase | Timeline | Core Objectives | Key Deliverables |
|---|---|---|---|
| Project Initiation | T - 0 | Requirements definition, technology stack validation | Product PRD, technical architecture |
| Beta Testing | T + 35 | GPT-TX model deployment, core Creator beta program | Beta release, user feedback report |
| Official Launch | T + 45 | Platform public release, KOL leaderboard competition kickoff | Public release, marketing campaigns |
| Evaluation & Iteration | T + 60 | Performance analysis, Creator Fund launch, computing power and NFT trading optimization | Optimized release, operational framework |
The Experts Behind the Product
Top talent from Tencent, ByteDance, and Alibaba, advancing innovation in metaverse technology.
Metaverse Creator Core Team — Shenzhen Headquarters
Start Your Creation Journey
Join Tencent Metaverse Creator and give your ideas a lasting presence in the metaverse
