Qixing Technology is an innovative company specializing in intelligent transportation systems, IoT logistics management and green mobility solutions.
With a mission to advance a greener future through technology and intelligence, the company combines AI algorithms, data monitoring and efficient energy systems to build a safer, smarter and more sustainable mobility ecosystem.
The new logo was designed to establish an international brand identity that conveys speed, technological capability and environmental responsibility.
design concept
Built around the idea of “moving forward, staying connected,” the logo layers two sets of dynamic, parallel diagonal forms into an arrow-like composition, expressing technological momentum and continuous progress. Green represents ecological innovation; blue conveys technological trust. Their interlocking arrangement suggests technology and nature working together, creating a symbol for a future driven by intelligence.
graphic language
The two-tier diagonal structure pairs a green upper form, representing clean energy, with a blue lower form, representing intelligent technology. Parallel arrows convey speed, progress and continuous innovation. Layered perspective suggests connected data and integrated systems, while curved corners bring an approachable quality and a spirit of open innovation. Light yet dynamic, the mark creates a visual balance between technology and nature.
Fonts and composition
Pair the logo with a sans serif typeface such as Lato, Harmony Sans or Source Han Sans. Clean structures and balanced strokes complement the symbol’s geometry. Use deep blue or charcoal typography to convey technical expertise and reliability. A horizontal lockup serves as the primary corporate signature, with a stacked version available for websites, envelopes, vehicles and app launch screens.
color system
Primary blue #1976C6 represents technology, clarity and trust. Supporting green #67B532 stands for sustainable energy and environmental responsibility. Deep blue #004C84 reinforces professionalism and stability, while white #FFFFFF creates a clear, open and contemporary backdrop. Together, the palette expresses Qixing Technology’s commitment to both technological innovation and environmental responsibility.
Application and extension
The logo works across intelligent transportation equipment, autonomous vehicle systems and data platform interfaces; corporate stationery, architectural signage, conference backdrops and exhibition displays; digital platforms, app icons, promotional animation and product packaging; and logistics vehicle liveries and energy infrastructure wayfinding. The blue and green forms can also evolve into supporting graphics inspired by data flows and transport routes, creating a consistent identity across digital and physical environments.
brand meaning
The logo expresses Qixing Technology’s brand spirit through three ideas: QI—an intelligent beginning, with green representing new ecosystems and emerging technologies; XING—progress powered by technology, with blue signifying innovation and reliable systems; and TOGETHER—integrated growth, with the two-tier structure expressing collaboration and connected systems. The identity brings the company’s mission to life: “Green technology. Intelligent progress.”
Improper Usage (Protection Specification)
Do not alter the diagonal angles or reverse the color order. Do not add shadows, outlines or gradients. Do not skew, rotate or crop the logo. Maintain clear space equal to at least 25% of the logo’s height. The minimum reproduction width is 26 mm.
design results
The new logo transformed Qixing Technology’s brand presence, increasing recognition by 52% across intelligent transportation, green energy and international partnerships. Its blue and green visual language strengthened the association between technology and sustainability, establishing a distinctive identity within China’s green mobility technology sector. Qingmei Future developed the complete design and visual identity guidelines.