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INDUSTRIES Industry topics

Transport & Logistics

Connecting corporate brands, service offerings, facility information and user actions to make arrivals, inquiries and collaboration easier to navigate.

Haiwai Transportation Group International Brand Brochure Design · Project Materials
Haiwai Transportation Group International Brand Brochure Design · Project Materials

Start with Industry Priorities

Connecting corporate brands, service offerings, facility information and user actions to make arrivals, inquiries and collaboration easier to navigate.

Key Considerations

Wayfinding information and business services. We first define the communication needs of organizations, products, services and spaces, then establish the brand information and design rules they should share.

Turn Industry Challenges into Practical Materials

  • Site plans, entry points, primary circulation paths, and service facilities
  • Arrival methods and typical tasks for different user groups
  • Site photography, operational guidelines, and information maintenance responsibilities

Select representative existing touchpoints and document the difficulties readers and users encounter. Compare materials and contexts to identify where content needs clarification, design standards are needed or applications should be refined.

Connect Strategy, Design and Application

01

Shared Brief

Define business objectives, target audiences, usage contexts and delivery requirements to create a brief that all disciplines can work from.

02

Key Prototypes

Compare directions through representative pages, packaging or key points within a space, reviewing content hierarchy and design expression together.

03

Implementation and Maintenance

Deliver final files alongside usage guidance and clear maintenance responsibilities, with a version structure that supports future updates.

Explore Your Specific Challenge

CONTINUE READING Further Reading

Find your next step, starting with the question at hand.

When you get in touch about a project, it helps to share your business context, existing materials, primary use scenarios and the problems you want to solve. We'll use this to discuss scope and how we might work together.

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