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INDUSTRIES Industry topics

Education & Research

Organize academic, educational, and public service information in layers, connecting publications, digital interfaces, and campus space.

Tsinghua University brand guidelines · Project overview
Tsinghua University brand guidelines · Project overview

Start with Industry Priorities

Organize academic, educational, and public service information in layers, connecting publications, digital interfaces, and campus space.

Key Considerations

Institutional identity and knowledge communication. First distinguish communication tasks across institution, product, service, and space, then determine shared brand information and design rules.

Turn Industry Challenges into Practical Materials

  • Corporate strategy, organizational structure, and key business facts
  • Existing materials for employees, customers, and partners
  • Content owners, review touchpoints, and update frequency

Select representative existing touchpoints and document the difficulties readers and users encounter. Compare materials and contexts to identify where content needs clarification, design standards are needed or applications should be refined.

Connect Strategy, Design and Application

01

Shared Brief

Define business objectives, target audiences, usage contexts and delivery requirements to create a brief that all disciplines can work from.

02

Key Prototypes

Compare directions through representative pages, packaging or key points within a space, reviewing content hierarchy and design expression together.

03

Implementation and Maintenance

Deliver final files alongside usage guidance and clear maintenance responsibilities, with a version structure that supports future updates.

Explore Your Specific Challenge

CONTINUE READING Further Reading

Find your next step, starting with the question at hand.

When you get in touch about a project, it helps to share your business context, existing materials, primary use scenarios and the problems you want to solve. We'll use this to discuss scope and how we might work together.

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