Yuanhe Culture is a comprehensive cultural media enterprise with high-quality content creation and cultural IP operation as its core. Its business covers film and television production, content planning, brand communication and cultural investment.
The brand name "Yuanhe" contains a profound creative philosophy - "Yuan" means perfection and harmony, symbolizing the complete quality of content products and the closed-loop operation of the IP ecosystem; "Yuanhe" means core and core, symbolizing high-quality content as the fundamental driving force of all cultural values. Only when there is a core can the circle be formed, and only when the content is solid can the brand be perfect. Qingmei Future was commissioned to lead the brand identity design.
The goal of the brand logo design is to demonstrate the industry positioning of Yuanhe Culture as a content-driven cultural enterprise through the visual language of content power, cultural depth and creative vitality, and to convey the brand image of "core-based, Yuanhe Zhiyuan".
design concept
The logo takes "Concentric Core" as the core concept, integrating the radiating structure of concentric circles with the physical image of energy gathering in the core. Concentric circles are the basic form in nature in which energy spreads outward from the center—ripples, sound waves, and light. With concentric circles as the core of the logo, it directly conveys the business model of "taking high-quality content as the core and radiating influence to all fields".
graphic language
The graphic consists of layers of concentric circles. The innermost layer is a solid dot, like an atomic nucleus—it is small but contains the strongest energy, symbolizing high-quality content, the core value gene of the brand. The dots are surrounded by two to three concentric rings, which expand from the inside to the outside, with the lines becoming thicker and thinner. The inner ring is like the direct presentation of content products - film, television, publishing, audio; the outer ring is like IP licensing and derivative development; the outermost layer extends to the edge with the thinnest lines, symbolizing the invisible spread of cultural influence in society. An arc break breaks the closed structure on the upper right side of the ring and extends freely outward, just like an energy ray breaking through the orbit - the closed concentric circles symbolize the mature IP system, and the broken arc symbolizes the never-ending breakthrough spirit of creativity. The overall composition builds a "concentric core" with a radiating structure of "converging inside and spreading out, breaking out of the circle".
Font composition
The Chinese "Yuanhe Culture" uses a modern sans-serif font with even and neat strokes and a clear and powerful structure, striking a balance between the vitality of the creative industry and the depth of the cultural enterprise. The English "YUANHE CULTURE" is arranged in standard uppercase sans-serif font to ensure clear identification of the brand in international film and television cooperation and copyright transactions.
color system
The main color, round core purple #5B2D8E, represents creativity, culture and imagination, is naturally related to art and inspiration, and conveys the brand stance of "taking original content as the core competitiveness". Auxiliary energy orange #F07B3F is used for marketing communications and event visuals, infusing the depth of purple with the affinity required for mass communication. The combination of purple and orange forms a dual signal of "depth + heat". Auxiliary Starry Sky Black #1A1A2E is used for high-end presentation and film and television materials. Pure white #FFFFFF as standard base color. The overall color uses purple and orange as the dual core, reflecting the brand temperament of "deep creativity and vitality communication".
Application extension
The logo can be widely used in corporate headquarters and film and television production base logos; film and television title producer logos, book copyright pages and audio brand watermarks; official websites, social media and IP authorization cooperation pages; film and television festivals, cultural industry expos and brand cross-border event images. In the film and television titles, the concentric circular cores gradually light up from the center of the screen with dynamic light effects. The rings spread from the inside to the outside, and the broken arc breaks out of the orbit and shoots out, completing a complete narrative from "core energy accumulation" to "energy release".
brand meaning
The logo contains three core images: Content Core - the central dot conveys the brand creed of high-quality content as the fundamental driving force; IP Radiation - the concentric circles convey systematic value radiation from creation to operation; Creative Breakthrough - the broken arc conveys the never-ending exploration spirit of cultural creativity. The overall design conveys the brand vision of "core-based and round-oriented".
Improper Usage (Protection Specification)
Do not change the number or spacing ratio of concentric rings; do not delete broken arcs or change their extension direction; do not change the hue of the main purple color of the core; do not add strokes, shadows or decorative effects inconsistent with the cultural brand; keep white space ≥ 25% of the diameter of the graphic; the minimum display width shall not be less than 25mm.
design results
After the release of the logo, Yuanhe Culture's brand recognition in the fields of cultural media and content IP operations has been significantly improved. "Concentric core", with its visual language that combines content depth and radiating power, has become the core identification symbol of the brand system, demonstrating the brand vision of "core-based, round-reaching".