Context and goals
What did the project need to address? Start with the business context, audience and scope of work.
How We Work Case Studies
Understand design through our work.
Explore the context, decisions and design applications to find experience relevant to your project.
Understanding design starts with the problem it addresses.
Case studies place our capabilities in a concrete setting. Start with the client’s challenge, then explore the design direction and applications, using the available project material to judge its relevance.
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Start with the challenge
Establish the context, audience and scope before considering the design response. Identities, packaging, websites and spaces make more sense when viewed in their intended setting.
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Understand the decisions
Research, sketches, comparisons and application samples can help explain a design direction and its trade-offs. The material available varies by project; use the published text and images to trace the connection between the challenge and the response.
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Find work relevant to you
Browse by discipline, such as identity, packaging, websites or wayfinding, when you know what you need. Browse by industry to explore sector experience, then open a project to see its design and applications.
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Four ways to understand a project
Strategy and decisions
Why this direction? Explore the design thinking, collaboration and key choices documented in the project.
Design and applications
What took shape? See how the design works across identities, packaging, websites and spatial touchpoints.
Outcomes and reflection
Compare available implementation records and feedback with the original goals to find lessons relevant to your needs.
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How we work
How We Work · All Content
Alliances
Access specialist support in technology, manufacturing, media and research to develop complete, feasible solutions.
SolutionsCombine brand strategy, visual design, technology and marketing communication into solutions adapted to client needs.
Client Capability NetworkHelp clients develop internal design and brand management capabilities through training, workshops, guidelines and ongoing support.
Case StudiesDocument project context, problems, methods, process and evaluation to support shared learning.
From Ideas to ImpactA structured process of research, definition, concepts, validation, implementation and review, supported by AI at selected stages.