Dazhai Walnut Dew is a plant-based walnut protein drink under the Dazhai brand. The raw materials are extracted from large walnuts in the mountains. It focuses on natural, healthy and pure product concepts. In terms of packaging design, Dazhai Walnut Dew has formed a distinct two-line parallel pattern - one is the daily natural series with off-white background color and botanical illustrations as the language, and the other is the festival gift box series with Chinese red and hot stamping technology as the language. The two series share the same brand roots, but have completely different visual appearances, respectively carrying the two emotional functions of daily nourishment and holiday gifts, and jointly build the complete brand image of Dazhai Walnut Dew.
Brand Essence
The core spirit of the packaging design of Dazhai Walnut Dew can be summed up as: mountains and wilderness × purity × nourishment, nature × inheritance × friendship
"Mountain and wilderness" is the brand's most fundamental origin narrative - the source of raw materials from deep mountain walnuts gives the product a natural geographical endorsement. The botanical illustrations and origin text directly translate this mountain and wilderness atmosphere into a visual language. "Purity" is reflected in the off-white background color and minimalist composition of the daily series, which presents the most authentic product proposition with the least color noise. "Nourishment" is the core emotional commitment of Dazhai Walnut Dew to consumers. The nutritional properties of walnut protein are fully expressed through the warm texture and plant vitality of the packaging. "Nature" runs through the design tone of both series. Whether it is the natural-style plant paintings or the gift box version of walnut photography, the trust of "coming from nature" is placed first. "Inheritance" is reflected in the profound historical heritage of the Dazhai brand and the classic red gold gift box language, while "love" is the deepest emotional motivation carried by the gift box series - this is not just a can of drink, but a gift that expresses your heart.
Design Philosophy
Dazhai Walnut Dew takes "two expressions of one walnut tree" as its overall design concept. The same pecan tree takes on a completely different look in different seasons and contexts:
Daily Nature Series: Presents the branches, leaves and vitality of walnut trees in the form of botanical scientific illustrations. The slender off-white jar is like a quietly unfolding herbarium page, with emerald green branches and leaves pouring down from the top of the jar. The delicate leaf veins and fruit carvings echo the origin narrative of the product "large walnuts extracted from deep mountains". The occasional blue bird injects a touch of natural agility into the picture, making the overall atmosphere both literati and elegant, yet still full of vitality. The large area of red Song font "Dazhai Walnut Dew" is the visual core, forming a strong and restrained focus on the elegant background, which not only retains the brand's recognition, but does not destroy the overall natural tone.
Festive gift box series: Another aspect of walnuts appears - the shelled walnut kernels and the splashing milky white liquid are presented on the can body in a realistic photography manner, with a large area of Chinese red background and gold-plated fonts, conveying the product proposition of "deep pecans, real materials" in a direct, warm and trustworthy way. The outer box of the gift box uses a golden dividing strip to divide the red background into the main visual area and the information area. The structure is clear and the gift is full of ceremony.
Visual Language
The two series form a sharp contrast between "clear" and "intense" in visual language, but share the same brand gene:
Color: The daily natural series uses warm off-white as the base, with plant emerald green and cinnabar red text. The tone is light yet powerful, just like the meticulous plant map on rice paper, which is warm and textured. The festive gift box series uses festive red as the dominant color, with a golden wavy dividing strip running across the outer box, and the can body in red, gold and brown to create a festive atmosphere of harvest and gifts. The red colors of the two series echo each other in tone, forming a visual clue that runs through both lines.
Pattern: The botanical illustrations in the daily series are detailed and realistic. Every vein of the walnut branches and leaves and every green fruit are clearly identifiable, which combines a sense of science and art. The blue bird is hidden among the branches and leaves, which is the most interesting visual easter egg in the whole picture. The festive gift box series uses real-life photography of walnut kernels and compositions of splashing lotion, using the "appetite-stimulating" visual language commonly seen in food and beverage packaging, emphasizing both realism and appetite, giving consumers direct trust in product quality.
Font: Both series use "Dazhai Walnut Dew" as the main visual text. The daily series uses bold Song font with red straight lines, simple and square; the gift box series is also presented in Song font with gold characters on a red background. The font is fuller and thicker, and combined with the hot stamping process, it shows a sense of festive weight. The "DASHAI" English logo and the triangular mountain logo appear in independent forms in the gift box series, further strengthening the brand's professional image.
Packaging Structure and Details
The two series have different emphasis on packaging form, and together form a complete product matrix:
Daily Nature Series (240mL slim can): It adopts the shape of a slim can commonly seen in the market, and its slender proportions allow ample vertical display space for plant illustrations. The top of the can is left blank, with branches and leaves extending from top to bottom. The product name is written in large characters in the center of the can. The bottom of the can contains the category description "Plant Walnut Protein Drink" and the net content label. The information level from top to bottom is artistic conception → product name → category → specifications, with a smooth and clear rhythm. The printing on the can surface adopts high-precision four-color technology. The color transition of the botanical illustrations is delicate and natural, and the off-white background is warm and non-glaring.
Festive gift box series (500mL can + outer box set): The can body is thicker than the daily series, and the capacity is upgraded to 500mL. The appearance is mainly red, with a golden divided belt running across the middle of the can body. The brand name is on the top, and the actual picture of walnuts and splashing lotion are on the bottom. Category information is printed on the bottom of the can. The outer box of the gift box is a standard clamshell cardboard box. The front is divided into upper and lower areas by a golden wide band. The upper area contains the brand logo and product name in large characters, and the lower area contains walnut illustrations and category descriptions. The vertical large characters "Dazhai Walnut Dew" are repeatedly arranged on the side of the box, forming a strong brand display impact on the shelves. The outer box specifications are marked "240mL×20", which meets the needs of large-volume purchasing and takes into account supermarket display and holiday group buying scenarios. In terms of craftsmanship details, the golden wavy dividing strips on the outer box of the gift box are printed with matte hot stamping, which has a rich sense of layering; the color reproduction accuracy of the daily series of canned plant illustrations is extremely high, and the highlights and shadows of the leaves transition naturally, reflecting a high level of printing.
Tone of Voice
The written language of Dazhai Walnut Dew is simple and firm, using a brief narrative of the place of origin to build trust without excessive modification. The six words "deep mountain walnut extraction" are the core copywriting expression of the entire brand. They are not only a true description of the product process, but also the most powerful quality endorsement for consumers - mountain, deep, large, and squeezed. Each word points to a sense of reality and weight. The overall tone of the daily series is like a clear spring in a mountain stream, flowing quietly and unobtrusively; while the gift box series is like the cheers of the festival, warm and sincere, conveying the gifting emotion of "good things to good people" in the most direct way. Although the tone of the two series is clear and strong, the underlying theme is always the same kind of simple sincerity - good raw materials, good stuff, needless to say.
Brand Experience
Dazhai Walnut Dew builds a rich product experience for consumers from three dimensions: vision, touch and emotion:
Visual experience: The slender cans of the daily series look like an unfolded plant scroll on the shelf. They are elegant and stand out. They use "stillness" to restrain "motion" amidst the complex colors of the same type of drinks, and win the attention with their restrained beauty. The gift box series goes in the opposite direction, using the strong color of red and gold to seize the visual commanding heights in the festive display environment and satisfy consumers' instinctive expectations for a "feeling of joy".
Tactile experience: The slim cans of the daily series are light and comfortable to hold, suitable for daily drinking scenarios that can be carried around; the 500mL thick cans of the gift box series are thick and weighty in the hand, and the stiff cardboard and hot stamping surface of the outer box convey a gift-quality texture.
Emotional experience: The daily series uses the vitality of plants to arouse consumers' yearning for nature and health, which is a kind of quiet self-nourishment; the gift box series sublimates the "nutritional" properties of walnut juice into the emotional symbols of "filial piety" and "care" - sending to elders to replenish the body, sending to friends to show affection, allowing a can of drinks to carry emotional weight beyond the drinking function.
Brand Statement
Retrieving things from deep mountains reveals one’s sincerity. Dazhai walnut dew is based on large walnuts from deep mountains as raw materials, and uses plant illustrations and red gold gift boxes as dual expressions to transform the nourishment of a walnut into the elegance of daily life and the enthusiasm of festivals. The daily series is like a quietly growing walnut tree, telling the truth from the mountains with its green branches and leaves; the gift box series is like a holiday heart held in the palm of the hand, using Chinese red and bronzing to express the cherished emotions for the loved ones. Two faces, one heart - Dazhai Walnut Dew nourishes everyone who deserves to be treated well with the sincerity of the mountains.