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Industry & Manufacturing

Frame technology, applications and services around customers' business needs, connecting product information, exhibitions and corporate identity.

POSCO China · Project Overview
POSCO China · Project Overview

Start with Industry Priorities

Frame technology, applications and services around customers' business needs, connecting product information, exhibitions and corporate identity.

Key Considerations

Product capabilities and corporate communications. We first clarify what the organization, products, services and spaces each need to communicate, then establish the brand information and design principles they share.

Turn Industry Challenges into Practical Materials

  • Product features, specifications, use cases, and information priority
  • Sales channels, display formats, and how customers compare options
  • Existing packaging, product materials, and customer feedback

Select representative existing touchpoints and document the difficulties readers and users encounter. Compare materials and contexts to identify where content needs clarification, design standards are needed or applications should be refined.

Connect Strategy, Design and Application

01

Shared Brief

Define business objectives, target audiences, usage contexts and delivery requirements to create a brief that all disciplines can work from.

02

Key Prototypes

Compare directions through representative pages, packaging or key points within a space, reviewing content hierarchy and design expression together.

03

Implementation and Maintenance

Deliver final files alongside usage guidance and clear maintenance responsibilities, with a version structure that supports future updates.

Explore Your Specific Challenge

CONTINUE READING Further Reading

Find your next step, starting with the question at hand.

When you get in touch about a project, it helps to share your business context, existing materials, primary use scenarios and the problems you want to solve. We'll use this to discuss scope and how we might work together.

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