Milk Splash
MENGNIU CO-CREATION LAB

Functional Dairy
Co-Creation Lab

Online formulation lab + in-person blind-tasting pop-ups.
Connecting 10,000+ creative minds, so every original recipe has a shot at becoming the nation's next breakout product.

10k+
User Recipes
Top 20
Pilot Shortlist
12 Cities
Blind-Taste Pop-Ups
Core insight

Rethinking How Dairy Is Developed

"Scenario × Function" Dual-Core Co-Creation

We've moved beyond flavor-only development. By pairingScenario-Based Needs(post-workout recovery, late nights at work, exam crunch) withFunctional Ingredients(lactoferrin, probiotics, BCAAs), we rapidly zero in on high-win-rate SKUs.

Late Nights at Work Post-Workout + Lactoferrin

A Shorter R&D Loop: Market-Ready in 60 Days

We break the traditional 6–12-month development cycle. WithFlagship-Store Blind-Taste Pop-Ups + Real-Time Data Feedback, we compress validation to just 30–60 days.

MilkLab: 60 Days Traditional: 180+ Days

Four Co-Creator Communities

Persona

Fitness Enthusiasts

Ages 25–40 | Protein-Focused | Low Sugar, Low Fat

Core Needs
  • High Protein (≥20g)
  • BCAAs (Branched-Chain Amino Acids)
  • Lightly Bitter, Never Cloying
Co-Creation Value:Custom protein ratios and blind tastings at the gym

Online Recipe Lab

A modular inspiration pool lets users build their ideal recipe like building blocks. From choosing a scenario to adding functional ingredients, AI calculates nutrition and production feasibility in real time.

1

Choose a Scenario

Sports recovery, late nights, beauty from within...

2

Add Functional Ingredients

Lactoferrin, probiotics, DHA, collagen...

3

Customize Flavor & Texture

On-trend flavors, adjustable sweetness, 3D-printed toppings.

MilkLab Workshop

Lactoferrin
Plain Milk
Add a Booster
Flavor

The Full Journey from Idea to Shelf

Stage 1
Stage 01

Recipe Submission

1,000+ recipe ideas collected every month, with cost and potential calculated automatically.

Stage 02

Top 20 Shortlist

Our AI analysis system weighs user votes and nutritional value to surface the most promising recipes.

Stage 2
Stage 3
Stage 03

In-Person Experiences in 12 Cities

Drinks are made on-site with RoboCafé 3D milk-foam printers, and consumers scan a code to taste and rate.