HAIER BIOMEDICAL CULTURE

Intelligent Care for Life
Safeguarding health

Inheriting Haier's cultural DNA, driven by the rendanheyi model
Protecting life safety through IoT technology

The rendanheyi model

Rendanheyi

Haier's pioneering management model for the IoT era

"Everyone works not for the enterprise,
but to create value for users"

— The core philosophy of Haier's rendanheyi model

People

Maximizing employee value

"People" refers to employees—each one a maker and value creator. At Haier Biomedical, we break down traditional hierarchies, empowering every individual to engage directly with the market and users.

From R&D engineers to frontline teams, everyone has decision-making authority and autonomy. In creating value for users, they realize their own potential.

Orders

Maximizing user value

"Orders" represents user needs and experience. We don't simply sell products—we deliver comprehensive solutions tailored to real pain points in blood safety, vaccine security, and specimen preservation.

From our Smart Blood City Network to our Intelligent Vaccine Safety Platform, every "order" stems from genuine user demand, and every innovation creates distinct value.

Brand commitment

Brand commitment

Intelligent Care for Life

Protecting life through intelligent technology, safeguarding health through professional excellence

Intelligence

Smart technology and connected intelligence. We harness IoT, AI, and big data to transform cold equipment into warmhearted guardians of life.

From our -196°C ultra-low-temperature storage systems to our Smart Blood Safety Platform, every technical breakthrough reflects our deep understanding of life science and precise insight into user needs.

Reverence

Reverence for life, respect for users. In biomedical care, we handle precious biological specimens, lifesaving blood, and critical vaccines—there is no room for compromise.

We approach every specimen with reverence, serve every user with professionalism, and safeguard life safety through uncompromising quality standards.

HAIER SPIRIT

Haier spirit

Courage to innovate, courage to pioneer

01

Innovation mindset

Lead boldly, never settle

From ultra-low-temperature storage to IoT ecosystem solutions, we lead the industry. Breaking foreign technological monopolies and becoming the only company in our field to win the National Science and Technology Progress Award—this is the result of Haier's relentless innovation DNA.

02

Professional excellence

Focus deeply, pursue perfection

The pursuit of quality excellence runs through every Haier team member's DNA. From components to finished systems, from production to after-sales, every step demands excellence. Because we know that any flaw could impact life safety.

03

Collaborative spirit

Co-create, win together, shared ecosystem prosperity

We break down silos and build platform-based organizations. Collaborating with governments, hospitals, research institutions, and suppliers, we create open ecosystems where all parties co-create value and share outcomes.

HAIER STYLE

Haier work ethos

Swift response, immediate action

In biomedical care, time is life. A vaccine refrigerator fails—we arrive on-site within two hours. A research institute needs a custom solution—we deliver a preliminary design within 24 hours.

Complete today's work today, solve today's problems today, do better tomorrow

Finish each day's tasks today, resolve each day's issues today, and always improve tomorrow. This isn't just a work requirement—it's a Haier team member's self-drive.

"Simplify processes, never oversimplify"

Streamline workflows for efficiency, but never sacrifice quality. Achieve maximum results through maximum efficiency.

Maker culture

Maker culture

Everyone is a maker, everyone is a CEO

Micro-enterprises

Self-managed micro-enterprise units

We replace traditional hierarchies with agile, market-facing, user-centric micro-enterprises. Each operates with clear user targets and value-creation goals, making autonomous decisions, managing independently, and bearing its own P&L.

Smart Blood micro-units, Smart Vaccine micro-units, Specimen Safety micro-units—each deepens expertise in its domain, connects directly with user needs, and responds quickly to market shifts.

User-determined compensation

Income doesn't come from the enterprise—it comes from users. The value you create for users determines your reward. This keeps everyone laser-focused on user needs.

Performance contracts

Micro-teams set targets with the platform. Exceed targets, share upside. Miss targets, bear the consequences. This gives everyone ownership and accountability for results.

Dynamic optimization

Organization isn't fixed—it evolves with markets. High-performing micro-enterprises get more resources. Those that fail to create value face elimination.

Culture in Practice

Culture in Practice

Haier culture in action at Haier Biomedical

From products to integrated solutions

We've moved beyond selling refrigeration units to delivering comprehensive solutions—Smart Blood Safety, Intelligent Vaccine Security, and more. This shift reflects the user-centric mindset driven by the rendanheyi model.

Case study:Our Smart Blood City Network connects blood banks and hospitals, achieving "zero-wait emergency response and zero-waste blood usage." This solution emerged from a micro-team's deep research across 100+ hospitals, uncovering real user pain points.

Maker-driven technical breakthroughs

The team developing our -196°C ultra-low-temperature storage system, facing foreign technological barriers, self-organized into an innovation unit and worked tirelessly until they broke the monopoly.

Outcome:Becoming the industry's sole recipient of the National Science and Technology Progress Award—this honor belongs to every maker on our team.

Building an ecosystem brand

We partner deeply with 70+ organizations—WHO, UNICEF, Tsinghua University, and others—not as simple suppliers, but as value-creation partners.

How it shows:Our solar-powered solutions for the Middle East and Africa were co-created with NGOs like PATH, solving local power shortages and expanding vaccine access to more children.

Swift response to user needs

Haier's work ethos—swift response, immediate action—shines in our service. During the pandemic, we delivered ultra-low-temperature units to Huoshenshan Hospital in 72 hours.

How it works:Our flat organization keeps decision chains short, with frontline teams fully empowered to respond instantly to urgent user requests.

Inheriting and innovating

Inheriting and innovating

Carrying forward Haier's cultural DNA

As a biomedical enterprise incubated by Haier Group, we inherit Haier's cultural essence:

The rendanheyi model — Every person creates value for users

Maker culture — Everyone is an entrepreneur, everyone can lead

User-centricity — Users always come first

Continuous innovation — Innovate boldly, never be complacent

Fast action — Complete today's work today, respond swiftly

Ecosystem synergy — Co-create and share value with partners

Advancing innovation in biomedical care

We blend Haier's culture with biomedical expertise to advance our brand commitment: "Intelligent reverence for life." Using IoT to protect life safety, we're bringing new brilliance to biological security.

JOIN HAIER BIOMEDICAL

Become a maker at Haier Biomedical

If you embrace the rendanheyi model,
want to be a maker creating value for users,
pursue uncompromising quality and bold innovation,
Haier Biomedical welcomes you

Rendanheyi · Intelligent reverence for life · Safeguarding health