Ant Group

Customer value is our most important KPI. We let customer needs lead the way and keep raising the bar on the experience our products and services deliver. Only when our customers succeed can we succeed. We are grateful for every user's trust and listen to every piece of feedback with humility.

Trust is in Ant's DNA. We value authenticity over pretense and trust that has each other's back. Teamwork is built on mutual trust, and only simple, genuine relationships unleash our greatest creativity. We reject flattering superiors while bullying subordinates, claiming credit while shifting blame, and reporting good news while hiding the bad.

From payment tool to lifestyle services platform, from fintech to digital technology, Ant has always embraced change. We find opportunity in change, stay steady amid uncertainty, and meet every challenge with innovation.

Never settle for the status quo. Keep learning and keep challenging yourself. We think independently, take ownership and stay true to an entrepreneurial mindset. Yesterday's success is not today's achievement, and tomorrow's challenges demand today's preparation.

Ownership is a cornerstone of Ant's culture. When it matters most, we step forward and take on the responsibility that is ours. We focus on results and always deliver on our mission. That is the standard we hold ourselves to.

Work is part of life, not all of it. We champion a healthy work-life balance: doing our work with care while also enjoying all that life has to offer. Only happy teams create outstanding products.

From Alipay's escrow payments to AntChain's blockchain technology, from Zhima Credit to the Trusple international trade platform, we have always used technology to solve the problem of trust. Trust is where Ant began, and it remains our enduring pursuit.

MYbank serves 86 million small business owners. Yu'e Bao opens wealth management to ordinary people from just RMB 1. Huabei and Jiebei give young people access to consumer credit. We believe financial services should not be a privilege for the few, but a right for everyone.

In 2024, we invested RMB 21.19 billion in R&D, open-sourced nearly 800 projects, and advanced blockchain, large AI models and the OceanBase distributed database. Our evolution from “Ant Financial” to “Ant Group” marks a fundamental shift from a financial company to a technology company.

The Alipay Open Platform has opened more than 1,300 technical interfaces and plugins, helping over a million merchants run their businesses digitally. We are not building a closed empire, but an open ecosystem where we grow and win together with our partners.

Ant Forest has engaged 550 million people in tree planting, putting more than 300 million real trees into the ground in desertified regions. During the pandemic, we were first to launch the Health Code, contributing technology to public health efforts. We believe business value and social value should be one and the same.

Partnering with local payment platforms across Southeast Asia, South Asia, Europe and beyond, we have helped build nine local versions of Alipay. Alipay+ connects 15 overseas e-wallets, enabling merchants and consumers worldwide to collect, pay and remit globally.