Research Study 176 / 200
Packaging graphics fail to explain the product’s purpose
Packaging emphasizes decoration and specifications, making it difficult for users to understand how the product is used.
Three-step solution method
- Identify the questions that need to be answered at purchase and first use.
- Explain the product through task illustrations, component annotations, and accessory relationships.
- Refine the information hierarchy through comprehension tests without access to the physical product.
Key Deliverables
- Packaging Information Architecture
- Task Illustrations
- Graphic Mockups
Verification Approach
Assess understanding of the product's purpose, accessories, and initial operation.
Translating research into products and services
Around this topic, we connect needs research, product form, visual identity, and user flows; organizing design decisions through prototypes and task evidence, then integrating with engineering, operations, and service teams for delivery.
Related topics in this direction
Based on product context, user tasks, and existing materials, clarify this topic's research scope, stakeholder roles, and delivery timeline.
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