Research case study 011 / 200
A product range without a shared identity
Each model is designed independently, so users can't tell they belong to the same brand.
Three-step solution method
- Extract proportions, silhouettes, zoning and detail features from existing products.
- Define shared design grammar and allowable model variations.
- Create cross-model reference prototypes to verify family recognition and feature differentiation.
Key Deliverables
- Product family language
- Morphology rules
- Series prototypes
Verification Approach
Evaluate design effectiveness through unmarked recognition and model differentiation tasks.
Translating research into products and services
Around this topic, we connect needs research, product form, visual identity, and user flows; organizing design decisions through prototypes and task evidence, then integrating with engineering, operations, and service teams for delivery.
Related topics in this direction
Based on product context, user tasks, and existing materials, clarify this topic's research scope, stakeholder roles, and delivery timeline.
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