Design methods

AI in the Design Process

We use AI in concept development, visual exploration and content production to accelerate discovery. Designers make the final decisions and refine the work.

How We Use It

Three Ways AI Contributes

Integrate AI collaboration into our established design process in ways we can review and verify.

01

Develop Concepts

Use generative models to explore stylistic directions and mood boards quickly, reducing early trial and error. Once a direction is set, designers develop sketches and work through the structure.

02

Explore Visuals

Generate variations within established brand guidelines and compare composition, materials and color. Designers select what works based on distinctiveness and production feasibility.

03

Produce Content

Support short-video storyboards, visual asset creation and adaptation across channels. People retain control of pacing, information hierarchy and brand voice.

Where It Fits

Where AI Enters the Process

After research, during sketching and when refining a proposal are three common points of use. Black boxes indicate where AI is currently used most often.

  1. ResearchOrganize Facts and Constraints
  2. Concept DevelopmentExplore Directions
  3. VisualsCompare Variations
  4. ContentMotion and Assets
  5. ImplementationManual Review

Featured Work

Work in Artificial Intelligence

All projects below are from the Artificial Intelligence category of our work. Select any project to view details.

AIGC Visual Creative

AIGC Visual Creative

Xiaomi New Product Launch

AIGC-assisted Creative Work

AIGC Visual Works

Browse our visual works and the thinking behind them.
AI Applications

AI Applications

An AIGC-Driven Revolution in New Vehicle Marketing

Combining AI-generated content with owner-led communities, we built a closed loop from exposure to conversion, delivered in 7 days with a 100% increase in form conversions. An AIGC vertical short-video pipeline and owner-led communities moved vehicle exposure from reach to quality to conversion…
AI Applications

AI Applications

Carbon-Neutral Arena

We built a community platform that unites a carbon ledger, challenges and PPA incentives, linking energy-efficiency retrofits and green power purchases with corporate and campus recognition to drive measurable engagement and commercial outcomes. Aligned with China's dual-carbon strategy, starting with corporate campuses and universities…
AI Applications

AI Applications

JD NeoStore

A next-generation instant retail and digital commerce platform that brings together social interaction, logistics transparency, brand enablement and virtual asset trading. With multiplayer sessions, shared carts and real-time voice, NeoStore turns solo shopping into a social activity. Using…
AI Applications

AI Applications

Huawei

As a global 5G leader, Huawei faced the challenge of translating abstract technical parameters such as low latency and high bandwidth into intuitive user experiences. How could a single space help consumers understand the technology while enabling in-depth business engagement with industry clients…

View All AI Work

This category currently includes 22 projects. Filter further by type.

Browse AI Work Back to All Work