CONCEPT 19 Automotive
Concept caseUrban Mobility Brand and Interface
Bringing different ways to travel into one journey
A concept for a platform connecting urban mobility services, using branding, information design and digital interfaces to make a complex range of services easier to navigate.
Design detail
Route Hierarchy and Stop Information
See how the brand rules reach a specific touchpoint, through a detail, an interface, or a layout.
01 / DESIGN CHALLENGEdesign challenge
Different transport modes come with different user journeys and information structures. The concept creates a consistent experience for searching, comparing options and checking service status.
02 / BRAND STRATEGYStrategic direction
Information is organized around the user's origin and destination, with clear distinctions between routes, service conditions and action steps. Concept data is used solely to demonstrate the interface and does not represent operating routes.
03 / VISUAL EXPRESSIONVisual and experience
A light grid, route lines and recognizable icons establish the visual language. Mobile interfaces, stop information and brand materials share the same information hierarchy.
04 / CONCEPT DELIVERABLESConcept deliverables
- Mobility Service Brand Concept
- Route Search Interface
- Service Information Components
- Stop Information Design
Start from your market and the business question.
We look at the brand's stage, the professional material, and the market requirements, then define the scope for brand strategy, interdisciplinary design, and overseas projects.