CONCEPT 18 Automotive
Concept caseEV Charging Brand & Wayfinding
From the roadside entrance to the charging point
A hypothetical Nordic charging network, exploring how brand identity, hardware design, environmental wayfinding and digital services work together.
Design detail
Charging operation and site wayfinding
See how the brand rules reach a specific touchpoint, through a detail, an interface, or a layout.
01 / DESIGN CHALLENGEdesign challenge
Brand identity, site navigation and operating information must be legible at different distances. The concept brief: link the road entrance, charging bay and device operation into one continuous information path.
02 / BRAND STRATEGYStrategic direction
A three-tier information system covers long-range recognition, close-range orientation and operating instructions. Brand and product content follows the user journey, with no fabricated station counts, charging speeds or network coverage.
03 / VISUAL EXPRESSIONVisual and experience
Clear shapes and a gentle green build recognition, while wayfinding keeps high contrast and unambiguous direction. Hardware, mobile interface and site materials share a unified icon set and naming system.
04 / CONCEPT DELIVERABLESConcept deliverables
- Service brand concept
- Charger hardware design concept
- Site wayfinding system
- Mobile Service Interface
Start from your market and the business question.
We look at the brand's stage, the professional material, and the market requirements, then define the scope for brand strategy, interdisciplinary design, and overseas projects.