CONCEPT 07 Technology
Concept caseSemiconductor Company Information Design
Giving technical information a clear hierarchy
A hypothetical semiconductor materials company: brand materials and a corporate information system designed for international business communication.
Design detail
Bilingual technical document layouts
See how the brand rules reach a specific touchpoint, through a detail, an interface, or a layout.
01 / DESIGN CHALLENGEdesign challenge
Material specifications, process capabilities and application data are dense, and different readers need different depths of content. The concept brief: build a continuous reading path from company overview to technical detail.
02 / BRAND STRATEGYStrategic direction
Corporate capabilities, product families and applications form the content framework, with distinct information styles for technical parameters, process diagrams and the corporate narrative. Japanese and English content follow a shared glossary and layout rules.
03 / VISUAL EXPRESSIONVisual and experience
Fine lines and concentric layers are drawn from wafer structure, supported by clear tables, captions and margin navigation. Large-format material imagery serves as an identifying element, while detail pages return to restrained, professional typography.
04 / CONCEPT DELIVERABLESConcept deliverables
- Corporate content structure
- Bilingual brochure concept
- Technical chart styles
- Key corporate website pages
Start from your market and the business question.
We look at the brand's stage, the professional material, and the market requirements, then define the scope for brand strategy, interdisciplinary design, and overseas projects.