CONCEPT 11 Healthcare
Concept caseMedical Device Product and Identity
Making device operation a clear experience
A concept for a portable medical device range, exploring a unified design language across physical form, operating information and brand touchpoints.
Design detail
Device Controls and Material Details
See how the brand rules reach a specific touchpoint, through a detail, an interface, or a layout.
01 / DESIGN CHALLENGEdesign challenge
Devices in the range serve different use contexts, requiring consistent principles for physical form, controls and supporting materials. The concept establishes clear functional zones and a recognizable product family, without claiming to validate device effectiveness.
02 / BRAND STRATEGYStrategic direction
The operating sequence informs the relationship between controls, status displays and identity elements, while range specifications guide product naming and documentation. Device imagery illustrates the proposed physical design; technical and clinical validation would take place during actual development.
03 / VISUAL EXPRESSIONVisual and experience
Softly rounded, restrained housings combine with distinct control areas and unobtrusive status information. Packaging, training materials and web presentations follow the same identity guidelines.
04 / CONCEPT DELIVERABLESConcept deliverables
- Product Form Concept
- Range Visual Identity
- Packaging and Training Materials
- Product Overview Pages
Start from your market and the business question.
We look at the brand's stage, the professional material, and the market requirements, then define the scope for brand strategy, interdisciplinary design, and overseas projects.